Design Intelligence draws on what buyers actually select in the Experience Centers, layered with global trend intelligence, to produce print, texture, colourway and silhouette direction that is grounded in demand rather than guesswork. Every concept is paired with a vendor and fabric recommendation, so what's designed is producible from day one.
Design Intelligence
Design direction built on data, not guesswork.
BTEC combines sales signals, Experience Center selection data and global trend intelligence into seasonal briefs and AI-generated design concepts — matched against real manufacturing capability.
Design Intelligence Pack
- Trend brief — Seasonal direction drawn from live demand signals
- AI-generated design concepts — Print, texture, colourway and silhouette
- Hero product analysis — What's performing, and why
- Vendor & fabric recommendations — Matched to real production capability
- Exclusive access window — For subscribing brand partners